Video, sound and images...how do you use those to draw your readers in? How do you use multimedia to disseminate information? Take a look at this video. It takes typically boring data from a study and presents it to the community in an attention-grabbing way easily understandable way.
September 10, 2008
September 9, 2008
Reverse revenue model
Lucas Grindley, online managing editor for NationalJournal.com takes "thinking outside the box" to a new level with his nontraditional approach to employment ads. His idea? Don't charge for the recruitment ad...charge for the replies. It's called lead generation. Bad idea or brilliant idea? You tell us.
September 5, 2008
Improve your online photo gallery
Thank you, Mindy McAdams for pointing out what many photo galleries on news sites are lacking and what can be done to raise the bar. She says: "A great gallery player is The Week in Pictures from MSNBC.com. It’s fast. It’s easy and pleasant to use. It’s way better than good enough." I suggest you check it out.
September 4, 2008
Give good photos their due
This post courtesy of Steve Yelvington:
Codrie, La., after Hurricane Gustav
It's "just" a 360-degree picture, something that's been around on a lot of news sites since the early days of iPix and Quicktime VR.
But it's huge.
And I tell you what, on a 20-inch Apple Cinema monitor, you feel like you're going to get dunked. The detail is just dazzling. Click and spin and look around.
It makes me painfully aware of how badly most news sites treat photography: Little tiny thumbnail images that (if we're lucky) click through to semi-tiny versions.
It's as if we're still catering to the 14.4kbps dialup crowd.
In a broadband, high-definition world, we should be giving images their due.
Codrie, La., after Hurricane Gustav
It's "just" a 360-degree picture, something that's been around on a lot of news sites since the early days of iPix and Quicktime VR.
But it's huge.
And I tell you what, on a 20-inch Apple Cinema monitor, you feel like you're going to get dunked. The detail is just dazzling. Click and spin and look around.
It makes me painfully aware of how badly most news sites treat photography: Little tiny thumbnail images that (if we're lucky) click through to semi-tiny versions.
It's as if we're still catering to the 14.4kbps dialup crowd.
In a broadband, high-definition world, we should be giving images their due.
September 2, 2008
New Statesman investigates...
The UK’s New Statesman asked its readers to vote on the subject for the periodical’s next investigation. It's been called "an experiment with merit". Do you think this is a good way to get readers involved in the journalism process? Would this fly in Arizona?
August 27, 2008
Alphabet City
The St. Louis Post-Dispatch attracts readers with “Alphabet City”, an online game that features pictures of different shops and landmarks in St. Louis. How easy would it be to put something like this together and get advertisers involved? You could use it to the boost the advertising as well as draw in a few more unique visitors! What do you think? Tell us!
August 26, 2008
Welcome to ANA’s “Best Ideas” blog
During this time of industry-defining change, the Arizona Newspapers Association wants to encourage its newspapers to experiment and move beyond the status quo. Every week, we’ll share new ideas on this blog that will emphasize community and/or revenue generation. Please feel free to also share any interesting ideas you might come across or anything new and exciting that your newspaper is doing.
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