Multiple revenue streams, people. I say it again and again. You cannot solely depend on adverting dollars to succeed. You've got to find other ways of supporting real journalism and sometimes that means providing a related service like a tourism guide or a book of lists.
Here's a great idea I came across today: http://newsvideographer.com/2009/02/12/another-interesting-journalistic-service. Use your multimedia journalists to offer a local business a professionally created video or web element. It's added revenue dollars using skilled employees that you already have.
What do you think? Best idea or bad idea? Comment and let us know!
February 13, 2009
February 10, 2009
Work your watchdog
The News-Press in Ft. Myers, FL is located in a town that has become the poster child for the current economic state, but that hasn't stop them from making watchdog journalism the foundation of their newsroom. They have begun a new program on their website where the plan to share information with their readers via databases and blogs. Three long-time reporters and 15 citizens will "scrutinize, investigate and hold people accountable". They welcome tips from whistleblowers and hope to make Lee County a better place.
http://www.news-press.com/article/20090208/OPINION/902080374/1015/OPINION
How is your newspaper doing in the area of watchdog journalism? What are you doing to encourage a more transparent and accountable government?
February 9, 2009
Here's your 90-second pitch
Seattle just held a Startup Weekend, where 47 presentions were given 90 seconds each to pitch their ideas. One idea that might have merit for newspapers? A crowdsourcing site about your city...hosted by the local news outlet. Watch the pitch below.
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