Multiple revenue streams, people. I say it again and again. You cannot solely depend on adverting dollars to succeed. You've got to find other ways of supporting real journalism and sometimes that means providing a related service like a tourism guide or a book of lists.
Here's a great idea I came across today: http://newsvideographer.com/2009/02/12/another-interesting-journalistic-service. Use your multimedia journalists to offer a local business a professionally created video or web element. It's added revenue dollars using skilled employees that you already have.
What do you think? Best idea or bad idea? Comment and let us know!
February 13, 2009
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