Small local advertisers represent a $24 billion market nationwide. MinnPost.com is trying to tap into that market by offering advertisers a short feed on certain parts of their Web site for a modest weekly fee.
It's easy for advertisers, it's cheap and it's not a lot of work for the news organization. Knight Digital Media Center's Michele McLellan asks, "Do you think this model would work for your site? How are you capturing local advertising dollars online?"
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