Why do people spend $400 on Jimmy Choo shoes? I don't know, but I do know that people will pay big bucks for something they percieve as elite. Have you heard about what they're doing at Worth magazine? They have created a smaller, higher-quality version of the magazine with thicker-stock paper, more photography, and a matte finish and they're mailing it free to carefully selected high-net-worth households (i.e. rich folks who like read about money). They've also decided to be more picky about advertisers, selecting only top performing wealth advisers.
What if you're not rich and want to read Worth? Pick it up for $20 at the newsstand. Will this new approach work? We'll keep our eyes on it.
What if you're not rich and want to read Worth? Pick it up for $20 at the newsstand. Will this new approach work? We'll keep our eyes on it.
No comments:
Post a Comment