June 11, 2009
Get your editorial and marketing teams on the same page.
Do you really know what your readers like to read about? Just ask them. A Chicago Tribune collaboration surveyed "would-be readers" about general news topics and previous story coverage. You could do this in your own market and even get reader opinions on different story angles. This kind of information can be useful in so many ways. Read on: http://www.poynter.org/column.asp?id=31&aid=162884.
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